2015 Projections: Social Media, Video Data and Information Overload

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How far into the future can you see? One or two years out is relatively easy. But imagine that you’re a technology “forecaster,” looking out as far as 10 or 15 years, viewing the upcoming changes in the same way that previous generations saw planes, trains, and cars transform their lives during the last century.

Forbes technology writer, Shama Hyder, makes 10 predictions for businesses in 2015. She admits to being a “huge evangelist for online video….According to data from Syndacast, 74% of all internet traffic in 2017 will be video. Twitter is certainly savvy to this trend and will be the social network to watch in 2015. Within weeks, they will be releasing a feature, which will let users shoot, edit, and post videos directly through their app. Facebook’s algorithm already seems to favor updates with videos. Yet, most companies have not fully embraced online video.” Videos are not just for personal use anymore; businesses now see them as an integral part of their branding and marketing strategy.

The CEO of CyberFlow Analytics, Dr. Hossein Eslambolchi, believes that future business systems cannot “tolerate latency in the networks, nor packet loss. Real-time and reliable are the key words here. We now need to be thinking how we change the internet to support these types of functions. The thinking in the 1990s was that the core network should be dumb, with the intelligence around the edge.” Dr. Eslambolchi’s graphic forecasts his view of the evolution of products and services through 2025. Would you agree?


                                                                  (click here for enlarged image)

Looking out to 2025, he sees tele-immersion in the future. A technology that will be implemented with Internet2, it will allow computers to “recognize the presence and movements of individuals and objects, tracking those individuals and images, and reconstructing them onto one stereo-immersive surface.” It will also be the most serious technological challenge for Internet2. Right now, Internet2 is a test setting, using the Abilene Network’s 10 Gb/second gigaPOP (point-of-presence) network backbone for the development of telemedicine, digital libraries, and virtual laboratories.

Imagine the demands on the network for full-duplex mode supporting data transfer rates of 10 gigabits per second for distances up to 300 meters on multimode fiber optic cables and up to 40 kilometers on single mode fiber optic cables. If you’re interested in the details, IEEE 802.3 covers the standards for this kind of heavy-duty traffic.

Dr. Eslambolchi also emphasizes the need to handle video in the future. “Video requirements especially around Ultra High Definition video signals will drive future IP network design and architecture…” As all information flows via either IP or wireless there is a critical need for compression. “At the moment, 50 million terabytes (50 exabytes) of traffic are generated every day. We are already getting to the stage where databases are getting bigger and bigger, and eat up storage. We desperately need to come up with ways of compressing data while preserving its information value. “

To top off the list of what is in store for online video, YouTube, which has grown to 1 billion users with 300 hours of video uploaded every minute, will be adding live sports and video gaming, including expanding the ability to anticipate the content you watch and how you use that content. Creation of personalized environments will include verbal program feedback, co-viewing with friends, and smarter ways of finding videos.

Cisco Systems is willing to look out as far as 2019 to predict the future. In their opinion, Smart Phones should be referred to simply as phones since they are the technology that everyone is basing their predictions on. By 2018, Cisco believes they will be the majority type of phone used by 69% of users or 5.2 billion people. Since they are interested in tracking global mobile data traffic, they anticipate that traffic to grow to 24 exabytes a month in 2019. (An exabyte is a billion gigabytes!) Of that traffic, they expect video to grab an impressive 72% of mobile traffic.

Traffic will need to find a better way of getting around than the current conventional cellular systems. Offloading to Wi-Fi and small cell networks will keep carriers networks from becoming prohibitively congested; the trade-off will affect profits since charges are different on the different networks.

The common theme of these trends and projections? Advancements in sensory technology, “information overload,” and the use of mobile devices that stress current systems and architectures, will all drive the need for improvement in transmission and the distribution of data. Video is not only part of the future; it will be intertwined with everything we touch every day.

EuclidIQ has focused on creating innovative technology to address the big video compression problem of today and the future. To learn more about our technology and innovations, visit our website.


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