Report from CableLabs Summer Conference
Last month Euclid’s management participated in the 2013 CableLabs Summer Conference. Held in beautiful Keystone, Colorado, a resort town 90 minutes outside Denver, the conference is an invitation-only event. We were excited to be attending and for the opportunity to demonstrate Euclid’s technology to high-level engineering executives of some of the world’s largest cable operators.
Founded in 1988 by cable operating companies, Cable Television Laboratories, Inc. (CableLabs®) is a non-profit research and development consortium that is “dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those technical advancements into their business objectives.” Twice a year CableLabs hosts members-only conferences which provide attendees with current information about changing technology and supporting business and strategy objectives, as well as providing a forum for them to interact with each other. Attendees receive information from cable experts, including the CTOs and CEOs of the industry’s leading operators, and are able to see and learn about technologies that are shaping the industry’s future.
Euclid’s purpose for attending was to demonstrate how our technology – EuclidVision – is now able to work with – and deliver compression benefit to – MPEG-2 devices. The cable industry runs on MPEG-2 set-top boxes. With an installed base of millions of MPEG-2 decoder boxes throughout all cable operator networks, representing hundreds of millions of dollars in capital investment, cable operators are highly motivated to find ways to extend that investment while delivering the viewer experience their subscribers demand. Although H.264 and HEVC are the future, MSOs need help now with better compression for their MPEG-2 decoders while they migrate to H.264.
The explosive demand for high definition video content and exponential increase in mobile internet device use have led service providers to seek ways to satisfy this huge – and ever-increasing – bandwidth demand. Specifically, they are focused on how to decrease video encoding sizes within their existing networks while ensuring a smooth transition to next generation technology.
Euclid’s message for these operators is that our technology enables service providers today to improve the visual quality of their networks’ compressed video without increasing bandwidth consumption or requiring equipment changes. Euclid demonstrated how it can deliver a 10-30% compression gain for high motion, high definition videos while maintaining full compliance with MPEG-2 decoders.
The CableLabs conference was a great opportunity for Euclid – to meet key players in this critical market, to learn more about their challenges, and to discuss their visions for the future. This industry continues to develop and evolve. The changing nature of how people consume and interact with content is having a profound impact on the future direction of the industry. We’re excited to be part of this ecosystem and for how we can contribute to its future. We’ll keep you posted.