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From Your Phone to Your Followers

Today’s mobile phones feature phenomenal cameras that shoot gorgeous HD and 4K video. The challenge is sharing it. If you’ve ever published your mobile video to a social network site you may have been unpleasantly surprised when that pristine video on your camera became a blocky, jerky and noisy mess on your favorite social media platform.

We developed UptiiQ® to make your video look its best. Each social media platform has recommended settings for size, frame rate and bit rate. UptiiQ encodes your file to the correct specifications for each of selected platforms, and publishes them simultaneously to four of the most popular social video platforms – all from a single upload.

Share better video faster.

UptiiQ leverages our patented Perceptual Quality Optimization (PQO™) algorithms on our cloud encoder. PQO optimizes H.264 encoding for the human visual system. Put simply, we assign more bits to the important part of the frame.


PQO and UptiiQ

Even though every video UptiiQ sends to social media sites is re-encoded by the site. By applying PQO to the file uploaded to UptiiQ and encoding it to each site’s recommended specifications, we learned that the re-encoded video often looks significantly better than the same video sent directly to the site from your phone. Since the PQO-encoded video is already at the sites’ target bit rates, less data needs to be removed during re-encoding – meaning less visible image degradation.

Three networks

What is PQO?

Perceptual Quality Optimization (PQO) is EuclidIq’s patented technology that encodes video by prioritizing the portions of the frame that are most important to the viewer. This allows the encoder to use fewer bits to achieve a superior image, saving valuable bandwidth and lowering storage costs. Read on to learn how we do this. (Feel free to scroll to the bottom of the page if you’re ready to try UptiiQ now. It’s free.)

The video below provides an excellent example of PQO’s benefits.

A Look Under the Covers

UptiiQ’s cloud encoder uses perceptual quality considerations to generate a Unified Importance Map for each video frame during an encoding session. The map is constructed from eight different inputs, including luminance, variance, edge strength, global motion, differential motion, artifact detection, contrast sensitivity, and structural similarity. The example we’ll use is of a roller coaster zooming by.

The video to the right demonstrates such a Unified Importance Map. The red and blue colors in the video illustrate how UptiiQ’s cloud encoder uses the map to produce a superior encoding. Red areas – the sky, track, main support beam, and some parts of coaster – indicate blocks that the map has determined are perceptually important to the human visual system. The UptiiQ cloud encoder devotes more bits for blocks in red, encoding these at a higher quality.

Blue Areas – plants wires, minor support beams, and other parts of coaster – indicate blocks that the map has determined are perceptually less important. For blocks in blue, the UptiiQ cloud encoder sacrifices quality to save bits. The overall result is a higher quality video.

What does PQO look like at 1 megabit per second?

The video shown here has been encoded using EuclidIQ’s, PQO encoding technology. It is a fully compliant H.264 1080P bit stream that requires a only 1.1 Mbps bandwidth!

We Take Testing Seriously

Computers don’t watch video, you do. That is why we use subjective testing with people like you to confirm our results. The most advanced objective metrics fall short of subjective metrics and cannot capture video quality as accurately as subjective metrics. Before we entrusted your video to PQO encoding, it was thoroughly tested by real people.

For more information about our subjective test methodology design, see our whitepaper and recent blogs.

Try UptiiQ Now. It’s Free!